Tuesday, February 7, 2012


Hi friends!

So this weekend was a whirlwind of shoes, shoes and more shoes.

With an unending industry catering to shoe-lovers everywhere, it was my dream to one day design and create beautiful shoes for ladies all over the world.

And today, my dream has come true as now, you are officially looking at a freelance women's shoe designer!

Illustration by: Inslee

I am beyond excited to start this journey and trust you will be with me along every step of the way.

This week is the WSA show in Vegas where buyers and sellers are amongst millions of shoes at the Sands Expo at Palazzo. 
I'm back in LA after day 1, and honestly, it was overwhelming- but I wouldn't trade that experience for anything...

 A true friend is one who doesn't merely say yes to taking you to LAX on a Sunday morning, but offers.
Thank you Cyn!

So step 1 of becoming a shoe designer:

Research = Shopping.

If there was a heaven on earth, this would be it.

Honestly, how cute is that?

 Yes please.

 A la Fashion Show Mall 

 It was a beautiful weekend in Vegas.

The show.

My assistant, Jason.
Okay fine he's my design partner.

The company went with an Alice in Wonderland theme for our booth. 
I love it! 

{Blazer: Foreign Exchange, Pants: Zara, Belt: ASOS, Shirt: ON, Shoes: Bumper}
Working hard or hardly working?

 Tea for two.

 Christina, fellow designer, in her reds. 

 After a full day at WSA Day 1, I had to fly on home but not before a stroll through Palazzo.

2012 is the year of the Dragon.
According to Chinese beliefs, this is to be the luckiest year in the zodiac calendar.

So far, my 2012 has been amazing.
I can't wait to continue this journey!

Happy Tuesday friends.


Stephanie said...

that's amazing jessica!! i can't wait to see the shoes you design =) congrats!

J.Jehanne said...

congratulations! Just stumbled on your blog and I love it. Keep up the great work!


Jessica said...

Thank you Stephanie & Jen for your support!!
I appreciate it!


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